Salesforce Marketing Cloud Engagement
The client is a major health diagnostics company that is dedicated to helping patients at all stages of cancer live longer and healthier lives through the power of blood tests and the data they unlock. They requested BlueSky’s marketing cloud expertise to enable the next level of digital marketing capabilities for an impactful expansion of their marketing efforts that drove tangible business results.
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Challenge
The Marketing Team had several challenges:
- Disconnected Marketing System from CRM
- Inefficient Attribution Tracking
- Agency taking weeks to deliver Emails and minor changes take days
- Under-utilized Marketing Cloud solution
- These challenges put Marketers in stressful situations, making it difficult to innovate
Solution
BlueSky as the lead Salesforce Implementation Partner, helped the team, which included:
- Re-vamping structure of email by creating re-usable easy to edit templates
- Integrating with Salesforce CRM
- Integrating with Google Analytics
- Using Datorama for certain reporting needs
Impact
The engagement resulted in significant improvements for Marketing Team:
- Email build time came down from weeks to few hours
- Marketers were able to make minor tweaks themselves, delivering significant efficiencies.
- Integrated system with CRM removed the hassle of preparing and importing lists
- More time on hand to innovate, like using Advertising studio and potential use of Personalization ( Interaction Studio )
- A digital marketing function transformed to enable company expansion and growth.
