Salesforce Transformation & Modernization Project
Client is a leading manufacturer of medical devices in interventional medical space. They implemented Salesforce in 2015 across their organization, including the Neurosciences based Division, that we were engaged with for this project. This division supports three different product franchises.
Challenge
The client wanted to address several pain points, including:
- Complicated Lead Intake and Conversion process
- Inefficient Attribution Tracking
- Complicated Data Model
- Over customization, and an Inflexible Sales Model.
- These pain points made it difficult for them to support their digital ecosystem and leverage modern Salesforce capabilities.
Solution
BlueSky as the lead Salesforce Implementation Partner, implemented the entire Salesforce Transformation & Modernization project, which included:
- Transforming Patient data model
- Optimizing Rep/Agent workflows
- Developing a flexible Sales Model
- Enabling new capabilities and reducing customization
- Transforming millions of lines of legacy data to fit new Data Model
Impact
BlueSky delivered a successful Go Live and enabled a major transformation. The benefits from this massive transformation effort included:
- Maximum sales rep adoption
- Improved ability to measure marketing effectiveness
- Cross-franchise selling
- Improved end user experience
- Significantly lower sustaining costs
Awards
- CEO Winning Spirit Award
- CIO award for Solution Delivery Excellence
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